WE DO product launches
This innovative wildlife charity came to us with an exciting new product, ‘Whale and Dolphin People’. Our task was to give the product its own key identity and to market it effectively to different audience groups. Together with colleagues, Aura Digital, we built and designed a bespoke microsite and off-line collateral enabling donors to choose exactly what they wanted to support and how. The product featured several different projects around the world and various ways to help, including major gifts, gifts in kind and regular giving.
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